You are writing for people

Whether your blog is targeting businesses (in the b2b space) or consumers (b2c), you are still writing for people.

I’ll repeat.

If you are blogging for a business that sells products or services to other businesses, remember there are real people  behind those businesses reading your blog.

People that want to connect with your content and not just be sold to. You want your content to resonate with your readers. That when they read your blog they think-“That was meant for me!” or “She totally explained that so I now get it”.

People that want you to speak to them in their language and not corporate lingo (think: leverage, utilize, synchronize and the rest).

People who will Google for products like yours in their words, not yours. So write for them and how they will search.

People who may want to hear a variety of things related to their industry and not just about your products and services all the time.

It’s also worth noting that you are not writing for every person out there, since not everyone is interested in your products/services.

Get inside the heads of your audience and really think of how you can serve them. Speak to them.

And remember, it’s not (always) about you.