Twitter Challenge: Tweet in 120 characters or less

Today’s Twitter Tip: Tweet in 120 characters or less

You’re probably thinking: We’re only allowed 140 and even that’s not enough!!

Tweeting in less characters allows for others to comment on your content and retweet it. We’ll get into the ‘art and science’ of retweeting in another post but in the mean time I want you to learn how to do more with less.

Denise Wakeman talks about the 4E’s: Educate. Engage. Enrich. Entertain. We’ll get into these in more detail but in the meantime, think about these categories when tweeting and how you want to interact with your online community.

Example:

How not to Tweet:
HEY CHECK OUT THIS GREAT YOUTUBE VIDEO OF INMATES IN THE PHILLIPINES PERFORMING TO MICHAEL JACKSON’S THRILLER: link…

More effective as:
Inmates in Philippines perform MJ’s Thriller: insert link here

We’ll get in more detailed about URL shortening (so you don’t use up all your characters on the actual URL) but in the meantime..practice, practice, practice!