Bite Sized Social Media Tip: Aggregators

Twitter, Facebook, Blogging, LinkedIn, StumbleUpon, Digg, Dugg?? It can be quite intimidating!

For the newbie and even the seasoned social media maven, it can be quite overwhelming to try to create and use all these accounts on a daily basis. Not to mention remember all those passwords

Why not just stick to Twitter or Facebook?

Well, part of your audience may only be Facebook or some may only read your blog. Some may only be active on Twitter while others may not even know Twitter exists! You want to be able to reach out to them where they are hanging out online.

Social Media Aggregators allow you to push out and manage your networks from one place and only require one login.. Once you set up your account and add all the social networks you want to participate in, you can then decide which networks you want to post content to, and duplicate the content across several networks without having to log in to each one. My current aggregator of choice is Ping.fm which I’ve set up to update my Facebook Fan Page status as well as my Twitter status.

I would highly recommend you explore aggregators as you build your social media strategy because it will help automate the process and save you time, energy and effort.

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