Navigating The Social Web

Do you know your customer? Let’s use an example: Say I run a Personal Training company and I am targeting women, but within that large group there is a smaller subgroup that is my ideal customer. She would look like this: 28-35 professional women, affluent. Have $$ to spend on a high-end training Lifestyle: Busy, […]

I wrote about Social Buying in an earlier post but have received some requests for a list of social buying sites in Montreal. Now, I haven’t tried all of them (yet) but the basic premise is the same for all the sites. You offer a deal that goes into effect once a minimum amount of […]

It still amazes me how many people are dismissive of social networks and lump them all into the category of a ‘waste of time’ (these same people are secretly playing Farmville on Facebook ;). Sure, you don’t have to join them all and may not see the use for all of them but I would […]

Last week I had the opportunity of attending The Art of Marketing conference in Montreal which featured some of the top marketers in the industry. They provided a lot of useful information and ideas that I would like to share with you. In his talk, Jeffrey Gitomer stressed the importance of providing something of value […]

Sorry Google. Our 12 year relationship is coming to a grinding halt. Ok, maybe I’m being overly dramatic but there’s a new kid in town who’s been stealing the show and getting more and more people’s attention. Twitter is my trusted Google. I’ve always been big on searching on Google but lately I’ve been finding […]

I came across this presentation on Slideshare which despite being 2 years old is still relevant. Good Tweet Vs Bad Tweet: A Guide To Being Not Boring On Twitter What works for you?

It’s everywhere: Join Twitter! Create a Facebook page! There is a general push for businesses to be active in social media. So what do most businesses do? They create a Facebook page. They open a Twitter account. And then wait. Creating a Facebook page is easy. Let’s face it anyone can start a blog. But […]

If you missed it, here is my presentation as well as Ustream recording from Podcamp Montréal that took place on September 11 & 12th. For those of you that don’t know, Podcamp is a new-media unconference where people with various backgrounds get together and discuss pretty much anything related to new media. This was the […]

Well, it’s about time they get on board I wonder what their strategy will be?

This Sunday, I will be doing a session on “Small Business & Social Media” at PodCamp Montréal. I’m a Product Manager at a software company and in early 2009 we embarked in the world of social media. I want to share our experience over the last year and a half, how as a small business […]