Navigating The Social Web

This is the first part of a series of posts where I will share lessons learned about Community Management. If you’re stopping by for the first time, I am co-founder of The Social Woman, a community for Canadian women to make friends and meet offline at local events. I took on the role of community […]

The following are my slides from a presentation I did at the November Girl Geek dinner here in Montreal on Community Management. Come listen to Sandy discuss why The Social Woman was started and how soon after she realized she had taken on the role of community manager, without even knowing it. She will share […]

Back in October, Montrealer Aimée Davison of OneHundredJobs launched an initiative called Yellow Page Mountain whose goal is to “To cease the unwanted distribution of paper yellow page phone books”.  There are many digital alternatives to the traditional, old school print methods for promoting your products and services that even small businesses can benefit from […]

I decided to do something a little different today and went with my first audio post. I did this in one-take so please bear with a few of my ‘ums’ 😉 Hit play and enjoy! (It’s under 3 minutes). Here are some more posts on social buying: advantages and disadvantages Have you subscribed to my […]

With so many choices, why should customers choose you? How does your business stand out from the crowd? You can compete on price but where does that leave you in the end? There is only so much you can drop without cutting into your bottom line. And do you really want to differentiate yourself based […]

In his post, “What you should know”, Chris Brogan talks about the importance of knowing your customer. As business owners and entrepreneurs, we tend to know our products and services inside out but can we say the same about our customers?  He ends  by saying: “How often do we just ASK our customer for some […]

Social Buying is all the rage these days. As a business owner, you are probably thinking-“What are the business benefits of social buying?”, “Should I be offering a deal?” Competition is fierce. There are new deal sites popping up everyday. Since I last wrote about social buying sites, I’ve come across many more social buying […]

For many, starting or learning something new can be both challenging and disconcerting. It is easy to be overwhelmed by the desired end result that it is easy to forget that things can be broken down into smaller, actionable parts. Think back to when you first started to learn how to drive. The instructor didn’t […]

Everyday people get inundated with requests to “Like” pages and join groups, subscribe to blogs and follow on Twitter. Why should they join yours? And once they have, then what? Here are four ways to bring your online presence to life: 1-Content:Don’t have an empty wall/or twitter page or blog. Sure your page may be […]

Be yourself; Everyone else is already taken – Oscar Wilde I can only imagine how hard it would be to base your entire self or business on what someone else is doing. I’m not saying to operate in a silo and not learn from others or watch what your competitors are doing but ultimately you […]