Navigating The Social Web

I did a short webinar last week covering some recurring questions about building a Facebook community and what do do once people do start ‘Liking’ you. Here are the slides, I’d love to hear your tips! Flourish with Facebook: 3 ways to take your online presence from blah to brilliant   View more presentations from […]

I don’t think there is a simple Yes or No answer to this question. I see the Community Management role as a sub-set of the Product Management and Marketing role in a company. Meaning, the Product Manager is the one the drives the road-map and makes decisions about what features will be in the product […]

The quest for new likes/followers/fans/groupies seems never ending. I see it everyday and am asked often, “How do I get more followers”   Show up. Participate. Interact. Provide value. Basically, you have to ‘do the work’. But you have to also decide why you are doing it. and then there’s the : “I need 1000 fans […]

A question I hear often from business owners, “how do I get more people to like me?” (on Facebook, that is!). I then turn around and ask them, “Why do you want them to like you?” Because… you’ve been told there are over 500 million people on Facebook and that your customers and potentials are […]

An online community manager has to wear many hats and cover many roles. I’ve started talking about lessons learned as a community manager but wanted to share this awesome infographic with you because sometimes a picture says it all! So if you’re managing a Facebook page that you’ve created for your biz or looking to […]

This part two of a series of posts where I will discuss lessons learned in Community Management. If you’re stopping by for the first time, I am co-founder of The Social Woman, a community for Canadian women to make friends and meet offline at local events. I took on the role of community manager and […]

This is the first part of a series of posts where I will share lessons learned about Community Management. If you’re stopping by for the first time, I am co-founder of The Social Woman, a community for Canadian women to make friends and meet offline at local events. I took on the role of community […]

The following are my slides from a presentation I did at the November Girl Geek dinner here in Montreal on Community Management. Come listen to Sandy discuss why The Social Woman was started and how soon after she realized she had taken on the role of community manager, without even knowing it. She will share […]

There are things a job description will tell you about a job and things you will learn, the hard way, while doing the job. I never really read a job description about being a Community Manager, I sort of just became one and only after reading a description did it click that ‘Hey! I do […]